Osaic
FINANCIAL AND WEALTH MANAGEMENT SERVICES
Rethinking
Wealth Management
Osaic, formerly known as Advisor Group, provides support, resources, and community designed for the future of wealth management. They went through a major rebrand, unifying eight unique broker-dealers as one. I was brought on to help with the massive rebranding of all existing collateral pieces.
Osaic's new branding matches the company's forward thinking. It's fresh, bright, and empowering. Everything was reimagined in the merge — fonts, colors, icons, imagery and more. Large, complex documents and interactive PDFs with forms needed to be communicated in this new mindset.
Presenting Osaic to the World
Financial professionals' existing presentations needed a refresh. Powerpoints were refurbished to fit in with Osaic's new brand identity. This included remaking graphs, reorganizing information, and adding personality through images, icons, and doodles.
