Community Medical
IN-HOME CARE PRIMARY AND SPECIALTY CARE PROVIDER
Rebranding
The Company
Community Medical offers primary and specialty health care in one’s own home. They were an existing company needing a reboot to prepare to sell. Seven months after starting the rebrand, the company was sold at its highest valuation to a national provider of primary mobile medical care.
Updating for
Today
Community Medical had a previous logo that they were attached to. I took this logo and updated it slightly to better fit in with modern sentiments.
Top: Original Logo
Bottom: Current Logo
Employing the
Brand
In addition to the new logo, the identity of Community Medical also needed a facelift. In tandem with the leadership team at AK Consultants & Healthcare, I chose a calming green color palette, utilizing welcoming stock images.
Keeping Audience
In Mind
Community Medical wanted to be approachable for their older audience. I organized content in easy-to-read layouts. The brand looks fresh while still maintaining a traditional feel.
Taking the Brand
Online
This website didn't need to reinvent the wheel navigation wise, but it needed to portray a feeling a safety and understanding to clients.
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Made on WordPress with the oversight of a web developer, this site focused on making all content available within 2 clicks.
