Intrinsia Health
SERIOUS ILLNESS POPULATION MANAGER
Building Upon an Identity
Intrinsia Health was a fairly well established brand. They had a a strong visual identity they had developed on their own. They came needing to translate this brand into a website.
Utilizing the already established branding language, I created a website that felt contemporary and energetic, while still prioritizing communication of their mission with clients. This project was done during my time at Expert Media Design as lead designer.
The Process
Brand
Introduction
Existing brand elements are put forward or improved upon.
Client
Questionnaire
Clients fill out questions, including their mission, services, and vision.
Written
Wireframe
All necessary content is listed. From there, it is organized into pages.
Navigation Mapping
Navigation is drafted and a digital blueprint map is created on Octopus.do.
Design
Ideation
Two contrasting home mock ups provide different style options.
Website
Mock Up
A full design mock up is created and prototyped on Adobe XD.
Beginning
Development
Websites are developed on WordPress sites, held on a staging site.
Edits &
Launch
After site is tested and edited by the client, the website is pushed live.
Nailing the Look
Using Adobe XD, two homepage designs are created based on the existing branding. One focused on the bold colors they utilized, while the other leaned into the organic elements of their logo icon.
Once a homepage mock is chosen, a prototype of the full website is created using that design style and is presented to the client. After, the site is built on Wordpress in tandem with web developers. The entire web development process is estimated to have taken around 4-6 months.
